Customer journey map – the gate to the customer’s heart Customer journey map (CJM) is a methodology that visually illustrates what customers think, feel, see, and talk, but also the employee experience and point of view during the process. CJM use real...
When and how to ask feed-back to customers The right time and channel to request the feed-back to customers, depends on the specifics of each business, but there are some rules. The Important thing is that at any step of the client in interaction with the brand, the...
How do you measure your client’s experience? Whether you have a start-up or a multinational business, to measure customer experience is paramount if you want to have loyal customers and a long-term business strategy. Net Promoter Score (NPS) NPS is the most...
Why is it important to take care of the client? Why it is a very important question in any field of activity but ALSO in personal life. Ever since we were small we ask THE question why? Our parents, to explore the world around us and to discover the purpose of every...
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