Latest Perspectives

Stay one step ahead with insights that save time, money, and missteps.

Our articles are written by Customer Experience professionals and grounded in real-world experience, proven practices, and industry know-how from across the globe.

Whether you’re just starting or scaling your CX strategy, there’s something here for you.

Beyond the symptoms: Why the patient’s voice is the most important tool in a medical clinic

by Gabriela Ciupitu Mihai, a 52-year-old engineer, had been feeling exhausted for months. It wasn’t a typical tiredness, but a ...

Customer Persona: How to understand and create your Customer Personas

By Gabriela Ciupitu Does this sound familiar? You invested a lot of time, money and creativity in a marketing campaign ...

The Impact of AI on Employee Experience – Transforming Workplaces for the Future

by Gabriela Ciupitu As artificial intelligence (AI) continues to advance at a rapid pace, businesses around the world are experiencing ...