customer journey map

Customer journey map – the gate to the customer’s heart

Customer journey map (CJM) is a methodology that visually illustrates what customers think, feel, see, and talk, but also the employee experience and point of view during the process. CJM use real client’s profile and the situation to design based on reality. It is recommended to use a negative example as a study case. But Read more about Customer journey map – the gate to the customer’s heart[…]